Kronenbourg 1664 was created in 1664 by Jérôme Hatt in Strasbourg, founder of the Brasseries Kronenbourg.

Kronenbourg is the fifth oldest beer brand in the world that still exists today. The beer is produced locally in New Caledonia since 1999. its golden highlights and delicate bitterness come from selecting the best hops, the “Strisselspalt”, and the unique know-how of Brasseries Kronenbourg’s master brewers for over 300 years.